|Welcome to VAS Asia 2012 !|
The value added services (VAS) industry is poised to witness a big shift, thanks to the rollout of 3G services in India. This change signifies a major inflection point for the VAS market. In an intensely competitive landscape, operators are facing challenges on three key fronts - driving cost efficiencies, ensuring revenue growth, and building customer engagement with their brand. Consumers are demanding highly relevant, timely, personalized, content-rich, and context-aware VAS over the mobile - with expectations of consistently high levels of service. In this scenario, the ability to cost effectively and rapidly retail a wide catalog of services tailored to specific consumer sub-segments is a critical competitive differentiator for operators.
Although voice VAS continues to command a large revenue share, the contribution of mobile VAS to Indian telecom industry is immense. VAS still continues to remain a key differentiator for telecom operators. The mobile VAS market has been growing around 60 percent year-on-year. This is mainly due to the factors attributed to mobile advertising, m-commerce, multi-media games, 3G, mobile Internet for faster data upload and download, and also the rural VAS market which has a huge potential in India.
The Indian 3G subscriber base is expected to hit 90 million by 2013, accounting for 12 percent of the overall wireless user base, according to recent industry report. By 2013, 3G service revenues are expected to generate Rs. 72,680 crore, accounting for a share of 46 percent in overall wireless service revenue. 3G services will not only open new revenue streams for telecom operators, but will also enable VAS providers to build multiple applications which will enhance end-consumer experience, leading to a surge in 3G adoption. Operators who can provide faster Internet access will be in a position to offer services like mobile TV and video-on-demand for which consumer demand is high, thereby setting new standards and differentiating themselves.
About the Conference:
Bharat Exhibitions is credited for successfully organizing its flagship event 'VAS Asia' since the year 2005 and has closely witnessed the escalation of VAS industry, which is poised to achieve the milestone of Rs. 48000 crores by 2015. The conference will help in strategizing a strong vision for MVAS Landscape in India as it is an ideal stage between the key influencers and decision makers under one roof. This year's event will assesses the current state of VAS ecosystem and how it will evolve & will also develop innovative marketing tools for boosting the penetration of VAS adoption in the 3G Ready India. The renowned industry professionals from across the APAC region would share their knowledge."
Compelling Reasons why VAS Asia 2012 is a MUST for you to ATTEND: