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In a country of over one billion people, there is no doubt that the mobile phone has touched the highest number of lives in India to date. Within a few years, mobile phones have grown from a very small base to overtake even TV viewership in India. This ever expanding reach of mobile phones have made them a gadget which can be conveniently used for staying connected with the world, using internet for banking & other purposes, receiving SMS alerts etc. besides of course its basic function, making calls. With the rapid growth in the number of mobile phone subscribers banks have been exploring the feasibility of using mobile phones as an alternative channel of payments. Mobile Payment or M-Payment or Mobile Wallet is a new and alternate mode of payment using mobile phones. Instead of using traditional methods like cash, cheque, or credit cards, a customer can use a mobile phone to transfer money or to pay for goods and services.
The global market for mobile payments is slated for a blockbuster growth in the next five years. Gartner estimates the number of mobile payment users to reach 340 Mn and a total transaction value at $245 Bn by 2014. A recent Assocham report paints a hugely positive outlook for mobile payments in India. A fast growing mobile market and a equally burgeoning retail market seems like the perfect recipe for success especially in a largely disorganized retail market in India. The report goes on to suggest that mobile payment could be a huge support system for the $400 Bn retail market. The mobile payment market in India continues to grow rapidly. An increasing number of people are utilizing their mobile phones for banking, trading, money transfer, and commerce on a daily basis. With India moving ahead with its telecom success, there will be more than 1000 million mobile subscribers by the end of 2012. All leading telecom networks operators have increased their focused towards the M-payment services as the mobile phones are not going to simply act as a communication device but also become a way to deliver economic & financial convenience to the end customer.
In its 4th consecutive year, India's premier business forum on M-payment - Mobile Payment India 2012, International Conference is taking place on 8th June 2012 at Taj Lands End - Mumbai, India. The conference objective is to discuss new technologies for mobile payments and mobile banking, its applications, advantages, disadvantages, and how the institutions linked to the financial system can transform these tools in an approach channel with the end customers.
Mobile Payment India 2012 Business conference will offer a useful & powerful forum to all participants:
- Evaluate the key trends in the M-payment market in India. How it will grow over the next few years?
- How M- payment services have been launched successfully and what are the challenges faced by the stakeholders?
- Understanding the successful, profitable and sustainable business models those will help driving growth in to the M-payment sector.
- Key issues of security on M-payment systems will be addressed and how this will help to increase mobile payment penetration in the country.
- Successful strategies to capture the mass Indian market & how M-payment services profitable to your business?
Registration Participate & Profit!
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