Over 400 million people in India now own mobile phones which are poised to reach 500 million by 2010. India is the second largest & fastest growing cellular market in the world - With ever rising cellular subscribers, Voice is increasingly becoming a commodity. Service Provider's are experiencing low ARPU's and high subscriber churn rate. Over the last 6 years, the Indian telecom industry has realised the importance of Mobile Value Added Services. Given the declining ARPU and increasing competition among operators it is imperative to focus on alternate revenue streams. That is where there is a felt need for capitalizing on the Value Added Services Market.

Amid the skeptic views by telecom industry analysts, WiMAX is becoming closer to reality. In India it's getting implemented swiftly with top telecom and Internet service providers investing hugely in to this market. WiMAX is serving now only the data connectivity market in India. It's strongly expected to serve voice market in the coming years. WiMAX capable phones are predicted as the next trend in mobile phones. They not only enable high-speed Internet connection and also can provide VoIP over WiMAX. This market, if it clicks, can generate huge revenue and can change the mobile phone and cellular market landscape. India is slated to become the largest WiMAX market in the Asia-Pacific by 2013. A recent study sees India's WiMAX subscriber base hitting 14 million by Year 2013 and grow annually at nearly 130%.

In India 3G has arrived & is now a Reality ! Operators in India are in the process of launching 3G services with a 3G policy rollout by new govt. in India on a fast track. Now into successful 5th year - The flagship 3G event in India will create the best forum in the country to understand which service will provide the most value to the user and also the technical issues that need to be considered to ensure the success of the 3G strategies in India.