Value Added Services in the new generation mobile technology arena are a rising star in India's fast growing wireless business. Voice is increasingly becoming a commodity. ARPU'S continue to drop. There is increased transformation of business models with an aggressive focus on value added services. Value Added Services is increasingly a growth area which helps the operator to maximise revenue and grow his ARPU'S as well. Propelled by the need to bring in service differentiation, operators are bringing new value added services in order to satisfy the growing demand of Indian consumers.

IP Multimedia Subsystem (IMS) is affording the telecom operators the opportunity to provide mobile and fixed multimedia services, enabling, not only new services, but new partnerships, new markets and bringing new competitors. it is becoming increasingly easier to access content and contacts using mechanisms outside the control of traditional wireless / fixed operators, and so those operators are likely to reconsider their strategies. IMS enables new converged voice and data services, while allowing for the interoperability of these converged services between internet and cellular subscribers. It is also designed in a way to fill the gap between the existing traditional telecommunications technology and internet technology that increased bandwidth.

Billing & Roaming India 2009 is trying to deal with two major subjects which service providers today are laying extra emphasis on. One is a revenue generator and the other helps collect the revenue generated by improving the customer experience and helping the service provider make additional revenue by giving the subscriber a virtual home experience. The conference will highlight the trends in next-generation billing and roaming. It will help to identify the major challenges facing monetization of content and help elucidate how the global trends are affecting billing processes. It will provide insights into how billing must change as various networks are integrated, regulatory rules change and companies reinvent themselves. It will also offer the prime opportunity to learn how to increase roaming revenues and provide better experience to the roamer. The challenge for all operators in today's market is to capture and retain inbound traffic, ensure quality and reduce costs of outbound traffic, and maximize usage of all roaming services.