Incorporating Asian Service Provider’s Perspective on Mobile VAS!
Over 260 million people in India now own mobile phones & this is expected to reach 500 million by 2010. India is the fastest growing cellular market in the world - With ever rising cellular subscribers; Voice is increasingly becoming a commodity. Service Provider’s are experiencing low ARPU’s and high subscriber churn rate.
Propelled by the need to bring in service differentiation, operators are bringing new value added services in order to satisfy the growing demand of Indian consumers. Value Added Services is increasingly a growth area which helps the operator to maximise revenue and grow his ARPU’S as well. There is an increased transformation of business models with an aggressive focus on value added services. Presently Mobile VAS accounts for 10% of the operator’s revenue, which is expected to reach 18% by 2010. This is attracting wireless operators, handset manufacturers, content developers, music & film companies, cartoon artists, game makers and musicians for ring tones, music, gaming, sports, mobile imagery, WAP, wall papers, logos, SMS based contests and streaming audio & video. The revenue from mobile value added services has already touched 4600 crore.
Now into successful 4th year, VAS Asia 2008 International Conference & Exhibition will create the best forum in the country for all players of the value chain where business is bound to happen!
|
